# Apple drops plan to boost iPhone production as demand falters-Bloomberg
Published: 2022-09-28
Category: Headlines
Category URL: https://companiesdigest.com/category/headlines/
Meta Title: Apple Inc Faces Production Reduction for iPhone 14 Amid
Meta Description: Apple cancels plans to boost iPhone production after surge in demand fails to materialize. Suppliers told to cut back as company aims to produce 90 million
URL: https://companiesdigest.com/apple-drops-plan-to-boost-iphone-production-as-demand-falters-bloomberg/

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qsutv4003uwirgbjchzj7a/images/2022-09-28t014137z2lynxmpei8r01urtroptp4apple-iphone-india-1737053270450-compressed.jpg)

(Reuters) -Apple Inc is dropping plans to increase production of its new iPhones this year after an anticipated surge in demand failed to materialize, Bloomberg News reported on Tuesday, citing people familiar with the matter.

The company told suppliers to curtail efforts to increase assembly of its flagship iPhone 14 product family by as many as 6 million units in the second half of this year, Bloomberg reported.

Instead, the Cupertino, California-headquartered company will aim to produce 90 million handsets for the period, nearly the same number as a year ago and in line with Apple’s original forecast this summer, the report said.

Apple did not immediately respond to a Reuters request for comment.

Demand for the higher-priced iPhone 14 Pro models is stronger than for the entry-level versions and at least one Apple supplier is shifting production capacity from lower-priced iPhones to premium models, Bloomberg reported.

Apple had this week said it would start manufacturing the iPhone 14, launched earlier this month, in India, as the tech giant moves some of its production away from China.

(Reporting by Jahnavi Nidumolu and Juby Babu in Bengaluru; Editing by Rashmi Aich and Savio D’Souza)


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---