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Choosing an Ecommerce Platform for Small Businesses

by gbaf mag

So you’ve decided to start an online business and are now wondering about what’s the best way to get started. Well, it’s actually really easy. You just need to decide what your goals are and how you plan to get there. Once you know those two things you can pick out the best ecommerce solution for your needs. There are several different types of ecommerce solutions available and here’s a look at some of the most popular ones.

First you will need ecommerce shopping cart software, which means software to run your ecommerce website with little or no hassle. Next you will need to find a merchant account provider so that your processing fees don’t eat too much of your profits. Third you will want to come up with some kind of payment gateway, whether through your own website or a third party you will want a way for the buyers to pay for the products they buy online. If you are already established and have a good enough credit score you can apply directly to a reputable credit card processor such as PayPal. If you aren’t familiar with this kind of service you can still use a third party service such as WorldPay or Aweber.

Some ecommerce solutions will offer you the ability to process credit cards right from your website. These options tend to be called “eCommerce stores” and most of them will allow you to accept all major credit cards and electronic checks right from the comfort of your own website. Some companies provide merchant services on top of these eCommerce stores. PayPal is one example of one of these companies. If you choose this option, then make sure you check out the terms of service of each company carefully to make sure you won’t end up paying excessive ecommerce shopping cart add ons that don’t really apply to your site in the first place.

The other option is to build free websites that act like online stores. They might not have all the functionality features available with ecommerce stores, but they can still capture some of the market. As more ecommerce stores open up and start offering their own shopping cart solutions more of these types of sites will start to look like normal web sites and will begin getting merchant credit card processing fees taken care of by the merchant account provider they work with.

There are a few different types of ecommerce platforms you can look into. There are a few free, open source ones that you can check out. These platforms are usually fairly limited in what they have to offer and it will depend on the needs of your online store which one fits best. If your online store makes and keeps a lot of sales, you will probably want to go with something more advanced. If it is simply a one page website with a few basic features than a basic platform will work just fine for you.

The best paid ecommerce platforms are usually paid versions that offer more customizable features for a monthly fee. You also get access to a large community of people who can help you if you run into any problems along the way. Paid platforms can be closed source so they are essentially pre-packaged systems with paid add ons that you pay for as you use the system. Some of the more advanced features include shopping cart options, online catalogs and the ability to manage inventory and shipping details from your website. There are a lot of choices, so it pays to do your research and find the system that is best suited to your site’s specific needs.

One of the most popular ecommerce website software systems around today is WordPress. It is an extremely versatile open source project that can be used for anything from simple blog sites to online stores and shopping carts. WordPress is very easy to install and can be used by almost anyone in almost any country. It is a one-stop solution for virtually any type of website design. If you have limited technical knowledge, you can simply outsource your WordPress tasks to someone else who does have technical knowledge.

If you are not sure which ecommerce platform is best suited to your particular business, then hire a consulting firm to help you evaluate the market and see which platforms are best suited for your purposes. These firms will provide you with multiple options from which to make your decision. They will look at your unique business model and the amount of functionality you want your site to have and help you decide which platform will give you the best chance of success. These firms specialize in helping small businesses become profitable. You cannot afford to let them pass up on a good opportunity.


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