Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

GE HealthCare and Interbrand unveil brand strategy behind GE’s first public spinoff



GE HealthCare and global brand consultancy Interbrand have unveiled the brand strategy behind GE’s first spin-off, as the healthcare company reaches a brand value of $35 billion after two months of public trading on the Nasdaq.

The partnership saw GE HealthCare and Interbrand develop the company’s brand purpose and identity to create a standalone healthcare business, built around customer needs, patient outcomes and precision care, while retaining the 130-year equity of the iconic GE brand. GE HealthCare worked with Interbrand on a nine-month collaborative design and data-driven research process, which consisted of 20+ work streams including messaging, brand architecture, ESG, financial modeling, quantitative global research – looking at customer, investor, employee and stakeholder perceptions of the GE brand – and a global online feedback survey to engage its 50,000 employees. 

Interbrand worked closely with GE HealthCare on several iterations of its final brand purpose statement: ‘To Create a World Where Healthcare Has No Limits,’ which drew on GE HealthCare’s engineering and innovator roots with the need to fix the industry’s biggest healthcare challenges. 

The collaboration also saw GE HealthCare and Interbrand implement new design features, such as modern, open source typography, blending GE’s original blue and red logo colors to create ‘compassion purple,’ and capturing imagery that represents the humanity behind the brand rather than just machinery and technology. 

Kristin Fallon, Global Head of Brand, GE HealthCare, said: “Coming out of the pandemic, the disconnected nature of the healthcare system has been laid bare and as leaders we have an obligation to drive toward solutions. Our goal was to shift GE’s identity from that of an industrial company to one that is uniquely healthcare – with people at the very heart.”

“The decision to separate the businesses marked a defining moment in the history of the iconic GE brand, and we needed the right partner to help lead us through this journey. Interbrand’s experience and expertise in the branding space is unrivaled and we are very proud of what we have achieved together.”

William Woduschegg, Executive Creative Director, Interbrand New York, said: “Since April 2022, Interbrand has worked closely with GE HealthCare to build an iconic healthcare brand that addresses the challenges of today’s healthcare industry, while maintaining its 130-year old heritage. Our role was to bring patients, humanity and compassionate care to the center of our brand purpose and identity work.

“We are proud to have been part of such a hugely successful spin-off and we look forward to continuing our work with GE.”

In July 2022, GE announced the planned separation of its portfolio of healthcare, energy and aviation businesses into three independent, industry-leading, investment-grade public companies, in partnership with Interbrand. And just six weeks before the spin-off of GE HealthCare, GE took over the New York Times in what was one of the most iconic communications campaigns to date. It was the first single advertiser takeover in the paper’s 171-year history and saw an entire print edition provide details and imagery on GE HealthCare, GE Aerospace and GE Vernova.

GE HealthCare has already received global recognition for its spin-off as its Global Head of Brand, Kristin Fallon, wins ANA Communicator of the Year Award 2023. 


Following GE HealthCare, Interbrand is working on the brand strategy for the launch of GE Vernova, and GE Aerospace. 


Recent Posts

Sterling rises as receding bank sector worries lift sentiment

LONDON (Reuters) - Sterling rose against the dollar on Friday, after a series of lifelines…

3 days ago

UK’s Ofcom delays BT fibre pricing decision after CEO remarks

By Paul Sandle LONDON (Reuters) -Britain's telecoms regulator needs more time to consider BT's wholesale…

3 days ago

What is Generative AI, the technology behind OpenAI’s ChatGPT?

(Reuters) - Generative artificial intelligence has become a buzzword this year, capturing the public's fancy…

3 days ago

Farming and tourism under threat as winter drought dries up France’s Lake Montbel

By Manuel Ausloos PARIS (Reuters) - Set at foot of the Pyrenees mountains, Lake Montbel…

3 days ago

Volkswagen to invest in mines in bid to become global battery supplier

By Victoria Waldersee BERLIN (Reuters) -Volkswagen plans to invest in mines to bring down the…

3 days ago

Euro zone inflation eases in Feb but core prices pick up

FRANKFURT (Reuters) - Euro zone inflation eased a touch in February but underlying price growth…

3 days ago