In an era where data drives decision-making, the power of mapping tools has reshaped how companies interpret information and strategize their operations. Award-winning Maptitude has revealed the 10 sectors that are reaping the benefits from these innovative mapping tools.
Mapping software transforms complex statistical data contained in spreadsheets into vivid, comprehensible visual reports, enabling business leaders to gain an improved understanding of crucial company metrics, trends, customer buying behaviours, and logistical planning.
Just last month, Maptitude dropped a revealing statistic: a staggering 70% of Fortune 50 companies have embraced their service to transform the way they use and showcase company data.
Maptitude highlighted that over 80% of business-generated data is inherently mappable from any corner of the globe, empowering organisations to identify hidden patterns and trends in previously hidden statistics on a spreadsheet.
The benefits of Maptitude’s mapping software are already being seen across the following top 10 sectors:
- Electoral Campaigns
Election results and trends can be analysed by using mapping tools. Campaign staff can run data on previous campaigns to see how people voted, who was voting, where they were voting and how it compared to votes for the opposition. This is all produced on colourful, easy to read maps, reports and charts. The mapping tool brings the data to life so it is easy to read and interpret and can be used to shape the next campaign.
- Freight and Delivery Companies
Mapping tools allow freight and delivery companies to build territories based on postcodes, proximity, drivetime and the areas they are serving or want to serve. They can track their own data and look at competitor activity.
- Marketing Businesses
Marketing companies can use mapping tools to shape campaigns based upon demographics, trends, geography and competitor activity. It can show companies of all sizes where their customers are and where their highest sales can be found. Maptitude can also identify over and under serviced areas.
It can spot geographic trends and highlight opportunities to grow the business.
- Local Government
Local governments can use mapping tools to analyse activity of their residents to better improve services, plan new developments and identify where to grow or create commercial centres. They can also use it to track tourist activity and how they can better improve their offering to out of town visitors.
- Hotels
Maptitude has a special tool within its software that can show whether consumers visit a particular site. It will help hotel owners to decide the most attractive location to launch a new property. Mapping tools can also help hotels to compare their performance against their competitors in the local town or those within the same chain across the country or around the world. It can also analyse who visits, where they are from and their spending habits to help influence future marketing campaigns.
- Real Estate
Mapping tools can help developers decide on locations and prices for properties. It can help identify key landmarks, boundaries and demographics, water features and elevations.
It can also help real estate agents identify buying and selling trends, property price movements and buying habits.
- Healthcare
Healthcare organisations, pharmacies, doctor surgeries and product companies can all use Maptitude to identify poor health hot spots and consumer spending trends that may determine where health campaigns or facilities are needed.
- Restaurants
Mapping tools can identify over and under serviced areas, accessibility, competitor analysis and customer catchment areas. This sort of data can be key to the success of a restaurant.
- Retail
Retail establishments can use mapping tools to find out where their customers are coming from, what they are spending and what they are buying. Such information could help to shape marketing campaigns and identify target markets and areas. It can also help retailers who are looking to expand. They can use Maptitude to look for potential locations for new stores.
- Law Enforcement
Police forces will use mapping tools to detect crime hot spots so they can see where to channel their resources. It can also help to identify the prevalence of different crimes in different areas, which will all help to shape how they tackle issues on the ground and through awareness campaigns to target audiences.
A spokesperson from Maptitude said: “Mapping software can be used by individuals, organisations, schools, government, and businesses to solve problems and shape the future of their businesses. These are the 10 key sectors we have been working with and who are proving that they can transform their businesses by better understanding their company data.”
Maptitude is an easy-to-use system. Everything that Maptitude creates can be transferred to reports or presentations. JPEGs, PNGs or HTML can be created to use on websites. The maps can also be turned into printable documents that can be used as handouts or large posters.
