London, UK: MOJO (Moments of Joy) is a revolutionary 360° dementia portal and app connecting everybody involved in the care of a loved one. The MOJO platform aims to share the load, reduce stress and uncover more crucial opportunities for moments of joy.
MOJO launched the #MomentsOfJoy movement last week, which aims to raise awareness of people affected by dementia, both directly and indirectly. The movement received the unpaid support from over a dozen celebrities including: Sally Lindsay, Daniel Mays, Eleanor Tomlinson, Tamzin Outhwaite, Sam Womack, Chanel Cresswell, Jo Joyner, Anna Shaffer, Nicola Millbank and Luke Pritchard.
Dementia is the biggest cause of death in the UK today, with over 850,000 currently diagnosed cases. Unlike many other illnesses however, it is the wider family who often bear the burden of primary care, and there has been very little support available for them during this incredibly challenging journey. MOJO aims to change this with a combination of accessible technical innovation, helpful online resources and real-time support workshops.
Founded by UK-based entrepreneurs John Thornhill and Sasha Cole, MOJO helps families and their loved ones by reducing the stigma around dementia through a holistic support platform and positive philosophy. The MOJO platform and app provide practical tools to ensure that medical treatment is monitored and reported in a simple yet ground-breaking way, and imaginative features to create a more comfortable care environment for the whole family.
The suite of tools, includes, ‘MOJO Manager’, which uses imaginative new features to share the practical elements of care amongst the wider family, whilst creating moments of joy during times spent together. MOJO Mentoring, which provides live workshops, advice sessions, and online resources, while MOJO Monitoring is an alert system for situations of disorientation or wandering.
John Thornhill, co-founder of MOJO, realised that technology could revolutionise dementia support. “Most of us have seen the effect of dementia on the patient, but MOJO is for the family. For those whose daily lives are dramatically altered by the practical responsibility and emotional impact of a loved one’s dementia diagnosis. Until now there has been little help available for them. We believe our philosophy, ongoing support and technology will make that difficult journey less challenging and more joyful for everybody involved. “
Sasha Cole, co-founder of MOJO adds: “Having worked in dementia-related fields for over ten years, I am acutely aware of the lack of support for patients’ families who are often obliged to provide primary care. The burden of responsibility can be overwhelming. Our aim is to share the load, reduce stress and uncover more crucial opportunities for moments of joy. In this context, what could be more important?
“Philosophically, it’s about going with the flow. It’s easier for us to think like a person who has dementia, than for your loved to think like a person who hasn’t. Although our realities might not always align, the emotional response is what counts. After all, laughter is the best medicine.”
MOJO key features support patients, families and medical professionals
MOJO’s key features were developed to allow patients to receive the best possible care, covering physical as well as emotional well-being.
MOJO Manager
- Moments of Joy and Time Machine – Join your loved one on their journey through time; with music, films, events, family photos and personal information from every year since 1940.
- Friends & Family – Shows family and friends at different ages to help recognise them in the present day.
- Care Notes & Report – A simple weekly survey measuring 20 key dementia indicators to help family carers and professionals identify health or behavioural changes over time.
- Medication Manager – Sends real-time alerts and ensures medication schedules are maintained.
- Checklists – A selection of professionally produced checklists and progress reports to prepare for every step of the journey.
- Calendar and messaging – Automated and user-generated information distributed across the family support network.
MOJO Mentoring
- A wide-ranging support centre including free online workshops, forums and specialist advice for all stages of care and its impact on the family.
MOJO Monitoring:
- Automated messaging system for ‘wanderers’- The Mojo badge contains a unique ID which, should a loved one become disorientated, lost or confused in public, allows passers-by to notify the family care network instantly via our website.
About MOJO:
MOJO (Moments of Joy) is a revolutionary 360° dementia support system, connecting all those involved in the care of a loved one through an innovative and dementia-friendly portal and app.
Reducing the stigma of dementia through our holistic support platform and positive philosophy, engaging with the wider family to enable a better care strategy, and ultimately creating moments of joy whenever we can.
Providing practical tools to ensure that medical treatment is monitored and reported in a simple but ground-breaking way, whilst providing doctors and care professionals greater insight into the patient’s specific situation.
