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Should Your Business Make Video Content?

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By: Catherine Way- Marketing Manager at Prime Plus Mortgages: Mortgage Note Investing

With the new Year comes new strategies and plans to revitalize and build your business. No doubt about it, video content has taken the internet by storm. With Tik TOk, Instagram, business pages, video content is everywhere to be found. 

Is your business ready for video? Video offers lots of ways to expand your business and build your company. 

If you have hesitated to get started on video, 2022 should be the year your business picks up a camera. Here are 3 Reasons Your Business Should Make Video Content.

Rank Higher On Search Engines

SEO (search engine optimization) is a practice that helps your website and business higher in search results. There are millions of searches made everyday, so SEO specialists spend lots of time and money to better optimize their sites to rank for the right searches. 

Video is one way you can easily rank your business higher on search engines. YouTube is the second-largest search engine in the world. With Video your business can easily rank higher for relevant keywords, products and services to those who are actively searching. 

From product reviews, testing, how-to or just testimonials, these videos can help secure traffic to your website, from one of the most popular search engines. Even embedding a youtube video not the landing page of your business can help you rank higher for searches. 

Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly. This can get you closer to first page results.  Which is crucial since 75% of people never venture past that first page! The higher your business ranks on search engines the more traffic your website can get! 

Grow On Social Media 

Video content is one of the most popular mediums on any social media. With entire social media networks being focused on video, video marketing is a great way to get even more awareness for your brand!

Tiktok took the world by storm, and now has over 800 million users. Other social media platforms are following suit, and encouraging users to make video content.Instagram even announced that their algorithms are favoring video content. 

Pages that create and share video content are being promoted and performing better than those without. 

Not only do social media networks love video, but so do your clients. Back in 2018, a study showed that 54% of consumers wanted to see more video content from the brands or businesses they support.

Making an instagram reel or even a tiktok can seem overwhelming if you don’t know where to start. These 3 tips can help you get started on making video content: 

  1. Product Shots: Always make sure you have plenty of footage of your products or services. 
  2. Shareability: Is this useful, funny or even using a trending sound? All of these things can make a great video!
  3. Length: Depending on what platform you are using might require or have better video length. It’s always better for a video to be too short than too long and risk boring customers. 

So why should you make a video? Your customers want video content and the social media channels want you to make it!

Close Sales With Video

Video content isn’t just great for exposure, but it can lead to more sales for your business. With video content you can overcome objections and easily close sales without even speaking to a customer. 

According to biteable,video is one of the most powerful sales tools you can have for your business. In 2020, 93% of businesses landed a new customer because of a video on social media. 81% of people have bought a product or service after watching a video, and 69% of people have bought software after watching a video. 

Video can also help alleviate customer support with helpful how-to and tutorial style videos. Videos can make it easier for a customer to understand how your business can solve their problem. Additionally well crafted videos can make it easier to use your products or services and require less time onboarding or instructions. 

So why is video content so persuasive? Video content shows how customers just like them have solved their problems with your business. It is more empathic, and makes customers feel like they have been heard while also presenting them with useful information. This mix of empathy, knowledge, and marketing creates a killer sales combination. 

Summary: 

If you are looking to boost your brand and marketing effort in 2022, video content is the way to go. If you are still on the fence about if your business should make video content? Here are the 3 reasons why you should make video content: 

  • Rank Higher On Search Engines
  • Grow On Social Media 
  • Close Sales With Video

Stop Wasting Time And Start Video Marketing For Your Business Today!
About the Author: Catherine Way is the Marketing Manager at Prime Plus Mortgages: Mortgage Note Investing . She has created content for the following industries: Marketing,Real Estate, Mortgage, Finance, Business, Real Estate Investing and many more.

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