Tennis is one of the few sports where an abundance of plastic bottles next to the court is still observed. Austrian company waterdrop®, aiming to revolutionise the beverages industry and raise awareness of its sanitary and environmental disastrous impact, unveils the arrival of tennis players Danielle Collins and Taylor Fritz as its first waterdrop athlete ambassadors. This new big step is a real commitment to well-being and sustainability, and a promise for the ongoing shake up in the beverages industry. The reign of plastic and bottled drinks are over, let’s enter a new arena!
“waterdrop´s message Drink More Water is so important and relevant, and yet many still drink significantly too little water in everyday life. Hydration should always have an important place in my daily habits, such as nutrition or work-out. I’m also highly concerned by the environmental impacts of our consumption and practice of tennis. That’s the reason I am incredibly proud to become a waterdrop athlete and to bring this important topic even more into focus.” said Danielle Collins.
On a mission to make people Drink More Water, the brand previously entered the tennis world during the Mallorca Championship 2022 with hydration stations as player’s benches to support athletes on the court and encourage the public to stay hydrated without plastic.
“Staying properly hydrated is so important to me, not just on the tennis court, but throughout my everyday life as well. I was thrilled when I first heard about waterdrop® and I am excited to partner with them to make people aware of the importance of drinking enough water in a sustainable way. Being one of the first waterdrop® athletes to join the mission is a privilege” said Taylor Fritz.
The selection of such promising players as brand ambassadors means a lot for the partnership model previously observed in the sports industry. Commitments are now at the very centre of everything and it’s all about having a concrete impact.
“Choosing Danielle Collins and Taylor Fritz as our ambassadors was evidence for us, not only because they are great and promising athletes but also because they are role models for every generation, especially the youngest. I strongly believe that if people keep on seeing athletes drinking from plastic bottles the message is wrong. We are living in a world where both sustainability and well-being can be found with simple solutions, to build a better future. (Tap) water is essential for the body, performance and for the planet.” said Martin Murray, CEO & co-founder of waterdrop®
DRINK MORE WATER, STAY FOCUSED ON THE GAME
Hydration is the cornerstone of a healthy lifestyle, especially when it comes to high level sports performance. Under “normal” circumstances, our body is losing 2-3 litres of water per day. When it comes to intense physical activity, dehydration can appear quickly. Dehydration of just 1-2% makes it difficult to concentrate. A dehydration level of 2% or more tends to deteriorate cognitive functions and hinder access to stored information. When severe headaches and physical/mental fatigue combine with a significant decrease in attention, dehydration may have reached 3% or more. Drink More Water is then essential to maintain a high level of performance, concentration and energy.
A BREAKPOINT TO PLASTIC
“Today, sustainability is not a privilege, it’s a requirement. Our mission is to inspire people around the world to drink more water in a sustainable way. We are developing ecological solutions to promote responsible consumption of tap water and avoid the outdated idea of having to bottle and ship unsustainable and mostly unhealthy beverages. Tap water is a safe, economical and a sustainable source of drinking water. We inspire communities to live healthier and more sustainable lives by drinking more water and unlocking its full potential.
To this end, we have created the world’s first micro-drink: a compact sugar-free cube that dissolves in water and enriches it with natural fruits, plants and vitamins. Our mission is to get people to drink more water, by far the most natural and sustainable drink. This shift in hydration habits represents a 98% reduction in CO2 emissions and plastic. Developing microdrinks or hydration solutions such as filtration carafes, smart caps and hydration stations at player’s benches are the best way to disrupt the industry with concrete solutions.
Shaking up the beverage industry is not only necessary but also a real ecological emergency. We strongly believe that Taylor Fritz and Danielle Collins are exceptional ambassadors for our mission. This partnership is the beginning of a major and profound transformation that we will lead. Dropping plastic and unnecessary CO2 emissions are steps we must all take.” Martin Murray, CEO & founder of waterdrop®