Home News Wilful agency launches with climate innovation focus
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Wilful agency launches with climate innovation focus

by wrich
33 views

Communications taskforce to support low carbon, regenerative economy

19 October 2021, London: Wilful is a new agency that works at the intersection of tech innovation and sustainability to help clients amplify and scale solutions to the climate emergency.

The agency is built on the merger of its founding taskforce members, Cherish and Gong Communications. The agency works internationally from its London HQ with established partner networks in Europe, Asia Pacific and Africa. Digital agency Loud and start-up specialist Little Bear join brand design agency Made With and Gong Creative in the launch taskforce line-up with the additional sustainability expertise of author and brand strategist, John Grant. Wilful’s Chair is Mike Rowe, founder of digital agency group 1000Heads.

The agency launch co-incides with an unprecedented global push to find solutions to the climate emergency and more sustainable ways of living. Investment capital is being funnelled to fund climate innovation across all sectors with sustainable food and mobility overtaking renewable energy.

In the first half of 2021:

 *  Private equity firms have raised more than $180 billion of climate finance
 *  VC funding for climate tech topped $16bn
 *  COP26 host Boris Johnson is redoubling efforts to secure £100bn a year in climate funding for developing countries.
And in October, the EU launched its first green bond, the world’s largest to date, raising €12bn to finance member nations’ environmental initiatives.

Wilful co-founders Rebecca Oatley and Narda Shirley navigated the last period of rapid innovation and disruption together in the early 2000s at PR agency Gnash, when the internet inspired a generation of entrepreneurs to challenge the status quo. Wilful

is their new joint venture, drawing on their extensive combined experience working principally in digital disruption, finance, development and sustainability.

Commenting on the market, Rebecca noted, “We are in another phase of rapid technology innovation with capital chasing game changing ideas and visionary entrepreneurs. This time, the stakes are much higher, we need to help the most promising innovations to find their audiences to successfully make the leap to a sustainable low carbon future.”

Wilful Co-Founder, Narda Shirley added, “Organisations that are gearing up for the transition to a low carbon future need a communications partner that can keep pace with the speed of change and the ability to react quickly to opportunities without compromising on the quality of the advice. Reassuringly, we are seeing plenty of brilliant innovations out there already, from big corporates as well as from start-ups. The challenge now is to help the best ones get to scale, which is where we believe communications has a key role to play.”

Some of Wilful’s recent work includes support for carbon removal marketplace, Puro.earth, seaweed bio-refinery and industry catalyser, Oceanium, and Unreasonable Group, building community between entrepreneurs, investors and institutions to solve pressing global problems.

To find out more, visit www.thewilful.com<http://www.thewilful.com>

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More