Digital marketing takes and produces information. However, just simply having information is not going to make anything happen. Data should be accurate and also have enough context to become actionable. Digital marketing isn’t about the things you create, but about the stories you share. These two things are in perfect balance to create a powerful digital marketing campaign.
Just think of content marketing as the digital marketing company equivalent of a well-crafted press release. Content is what drives digital marketing and it’s what makes a successful campaign. The data from the press releases, however, can often times be used in conjunction with digital marketing quotes and articles. A strong digital marketing strategy is built on the back of well-crafted content. Content marketing also has an effect on search engine optimization.
When I was doing research for a client, we pulled up the most popular digital marketing quotes from the most popular search engines. Using those as our guide, we created our own campaign. We wanted to make sure we had the most relevant content to our readers. We also wanted to make sure that people would trust us and follow us rather than another digital marketer who wrote a sales page full of keywords and robot names.
Once we had our content, we then built our digital marketing plan around that. As we worked through the quotes, we created content marketing campaigns around them. By building our digital marketing plan around the most relevant content, we were able to focus our marketing efforts in on the people who would be most interested in what we had to offer. Once we had them at the center, we could start to get the message out about what we needed to do to help them. As our readers saw the value in what we were saying, they would be more inclined to share it with their contacts, and as word spread, we had a huge group of friends who would then become our most loyal fans.
This worked beautifully! We had an initial burst of popularity as our rankings started to rise, but then gradually our position would creep back down. That’s when we finally created content marketing strategy to take our marketing back to the target audience. The result?
This was a complete game-changer for our business. We had a new email marketing list, and an email marketing list is essentially an unlimited goldmine. Not only did we send out thousands of emails each month, but we received donations from every single person who signed up for our list. Suddenly, we had a team of very dedicated and influential advocates who became our biggest advocates. And that’s when we knew we had found the solution to making digital marketing work for us – we had found our niche, and it was email marketing!
Nowadays, many people consider email marketing to be outdated and ineffective. In fact, most marketers think that it’s still not as effective as it was just a few years ago. And if you’re one of those people who feel that way, it’s at the end of the day simply a matter of learning how to operate your programs better, and then spending some time to develop your content marketing strategy in tandem with that. However, if you do that, you’ll quickly see that there are some amazing benefits to be had from having a comprehensive and successful email marketing plan.
You see, the problem is that some people simply don’t know how to run an email marketing campaign successfully. What’s the reason? They simply don’t understand the ins and outs of this incredibly powerful marketing technique. Because of this, they never develop the content marketing strategy to really take their business to the next level – and in the end, they never discover the power of email marketing. As a result, they never get to the point where they can really create massive amounts of profits for themselves and their businesses.
