Three things in life are certain: death, taxes, and Brits looking to buy hot tubs when a lockdown could be on the cards.
New data from EZ Shopper has found that hot tub interest has recently spiked as a direct result of the new restrictions in some parts of the country.
Searches for “hot tubs for sale” in the UK went through the roof on 18th December, the same day that restriction measures were announced, sparking fears that a 2022 lockdown is looming.
Clearly, Brits had no time to waste, jumping straight on to Google to buy themselves a bit of lockdown luxury.
“As a hot tub retailer, you can expect seasonality in sales. Usually, we see an influx of hot tub purchases at the start of summer as people prepare to make the most of their gardens, or in January when Brits are splashing their Christmas cash. But with various lockdowns taking place over the past two years, it’s been a whole new ball game.”
“Throughout the pandemic, hot tub sales were fully determined by the lockdown restrictions in place at the time. A hot tub can be a big investment but this data suggests that when preparing to spend more time at home than ever, Brits are more than comfortable with the expense as they know that they’ll really be able to make the most of it.
“Since the lockdown measures across the country have been announced, we’ve seen an obvious increase in traffic on our website. Clearly, Brits are still on the hunt to deck out their homes as future travel restrictions, and the future of 2022 in general, is unclear.”
About Will Driscoll:
Will Driscoll is the co-founder and director of ecommerce store, EZ Shopper. A knowledgeable and experienced entrepreneur, he is currently the Director of three UK businesses including two ecommerce sites and one engineering software startup. Another string to his bow; Will also works as a freelance SEO and website consultant with new tech projects constantly in the pipeline.
Will has previous experience working as a Chartered Senior Engineer where he spent much of his career as a Project Manager overseeing compliance of major offshore oil and gas asset developments. Working both in the UK and Asia on these multi-billion pound projects, he has gained insight into multiple industries and businesses.
About EZ Shopper
Set up in 2020, EZ Shopper specialises in selling quality goods at the best price.
They have a small yet lean team that is based in various locations around the world in order to ensure they are visible during the entire supply chain. EZ Shopper has experienced strong growth and interest in its products during the 2020 Covid-19 pandemic. They follow the major trends in the market and buy in significant quantities in order to maintain their market-beating low prices. EZ Shopper track prices on all the major sites and do their best to beat them by 20%, but often this can be as high as 100% – plus they include free express delivery as standard.
The EZ Shopper team has negotiated the best possible deals by buying in bulk from their pre-vetted suppliers. They then pass on the best deals to the customer by minimising their overheads at every stage. They run an efficient, digital operation and their priority is providing a simple and straightforward shopping experience for their customers. EZ Shoppers fulfillment centre is located in the UK and they are able to quickly and efficiently handle deliveries and returns.
Data
The data was collected using Google Trends, in relation to the search terms “hot tubs for sale” and “lockdown”.
