Glasgow-based smart mobile marketing ® agency, Digitonic, has reported significant recent growth, having hit its annual turnover target of £5.6 million in August – two months prior to the end of its financial year. This follows its strongest sales period on record – surpassing £1million turnover in both June and July.
Following the early detrimental effect of the pandemic, the business pivoted its strategy quickly to focus solely on its key markets, recognising new opportunities for growth, which resulted in the onboarding of 26 new clients in just five months. 66% of the company’s year-to-date (YTD) turnover has been generated since May, after the Scottish born technology company expanded its client base considerably in North America and India.
“March and April were incredibly challenging months for us as a business and we knew we needed to adapt quickly. Although the commerciality of the business was important during that period, the health, safety and wellbeing of our team was our number one priority. As soon as the pandemic hit Scotland at the beginning of March, we transitioned to work from home to ensure our entire team felt safe. However, like many businesses across the UK, we had to furlough multiple employees.
“Since then, we’ve worked incredibly hard to ensure we were able to keep jobs safe and get all furloughed team members back to work as quickly as possible – resulting in some of our busiest months on record. This bounce back really is testament to the incredible work ethic, creativity and innovation of the team, combined with our ability to sell in challenging circumstances. In addition to the furlough scheme, we’ve also had access to support from Scottish Enterprise through its Pivotal Enterprise Resilience Fund – both of which we’re incredibly grateful for,” comments Grant Fraser, Digitonic CEO.
The pandemic has drastically impacted Scotland’s economy, which slumped by almost one-fifth (19.7%) between April and June[i], but the latest figures from Digitonic highlight that some businesses are showing extremely positive signs of recovery.
Despite facing considerable challenges at the start of the pandemic, the Digitonic team managed to turn things around, resulting in success like they’ve never experienced before. In the past two years alone, the company has gone from being a £2million turnover business to surpassing £6million in revenue.
“Thanks to the furlough scheme, we were able to protect our employees’ jobs, ensuring their families didn’t face any additional worries during an already difficult period. At the same time, we were able to take a step back and refine our overall strategy which led to us actively spotting several emerging international opportunities and resulting in 100% of recent turnover coming from international markets.
“Over this period, the team has worked incredibly hard, across four different time zones, showing a great deal of tenacity. Since April, not only have we secured several new clients but we have also delivered for them, meaning we are seeing many repeat orders through our very targeted sales approach,” continues Grant.
Digitonic is due to celebrate its 10-year anniversary in April next year and also has offices in London, New York and India, alongside its Glasgow HQ. The company is also actively recruiting for a number of senior roles, following its rapid growth.
“While the events of the last few months have undoubtedly been difficult across the board, our end to Q3 and start to Q4 really have given us hope that the future can be bright for other companies who are in the same boat we were back in March/April. The future looks incredibly exciting for Digitonic, and we couldn’t have done it without our hardworking team and the excellent support we’ve received along the way,” concludes Grant.